Life Wall & the "arbitrariness of the designer"

Whilst looking for materials to clad the redevelopment project I am currently working on, I came across this stuff… Life Wall.  Can’t quite fathom how it works from the little info I have found, but it definitely looks interesting… I also like the spanish translation taken directly from the site:

“LIFEWALL ® achieves to place easily the vegetation on the buildings facades with great advantages for the designer and the environment. LIFEWALL ® are 1 sqm panels where any vegetation can be placed. The plants are watered by drip, optimizing water use. The panels can be placed designing the facade to the arbitrariness of the designer”

http://www.ceracasa.com/51164_en/CEVISAMA-2010:-ECOEFICIENTS-SOLUTIONS-SOLUTIONS-OF-FUTURE/

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